Bring the real work.
Use current business questions—not abstract case studies—as the material.
A private working environment for proven founders
Become The CEO.
Build The Asset.
CEO LAB is where founders bring the real business problem, examine the evidence, decide the next move, execute, and review progress with experienced guides and capable peers.
The experienceCEO Council
The methodRevenue · Operations · Leadership
The standardProven · coachable · decisive · contributive
01The founder reality
Growth should create more freedom, not a more demanding job.
When the company still depends on your answers, the issue is rarely effort. It is the leadership and operating system the business needs next.
CEO LAB helps you move from constant intervention to clearer decisions, reliable execution, profitable growth, and a business with more enterprise value.
The member owns the result. The room brings challenge, perspective, and accountability.
02CEO Council
The member experience
A working council, not a spectator community.
Members arrive with live decisions and leave with a more useful next move. They contribute evidence, challenge assumptions, share what is working, and follow through on what they commit to.
Test the assumption.
Experienced guides and capable peers help separate symptoms from the constraint.
Decide and execute.
Turn the conversation into owned next steps, then review what the evidence says.
03PRIME OS
One method.
Three engines.
PRIME OS is CEO LAB’s diagnostic and operating method. It looks at Revenue, Operations, and Leadership without confusing the business lifecycle, the founder’s role, and the current constraint.
01
Revenue
How the business creates demand, converts opportunity, and produces profitable growth.
02
Operations
How the company delivers value consistently, profitably, and without constant intervention.
03
Leadership
How priorities are set, decisions are made, and capability expands beyond the founder.
A lower-scoring engine is a hypothesis to investigate with evidence—not a label or a verdict.
The leadership progression
The business changes when your role does.
PRIME OS helps founders see the next leadership and operating move—not force a generic stage label.
Doing the work
MVE
Your expertise carries the business. The next move is to make key work and knowledge less dependent on you.
Designing the system
Operator
You turn expertise into repeatable work, clear ownership, and a company that relies less on your personal intervention.
Leading the system
CEO
You build the leaders, priorities, and operating cadence that produce results beyond your daily intervention.
Allocating attention and capital
Owner
The company is increasingly able to perform without your daily presence, supporting enduring enterprise value.
04People
Experienced guides
The Council is personal by design.
A small group of guides contributes distinct operating perspectives to the work. Individual biographies and portraits are shared only when they have been approved for publication.
Commercial accountability
Jill Wheaton
Revenue architecture, sales, and conversion.Leadership and community
Sir Colin Campbell
Facilitation, relationships, and leadership.Operating capacity
Felix Lin
AI, talent, technology, and operating capacity.05Explore the fit
A focused next conversation
Start with the business pressure you can’t ignore.
Share what is carrying too much weight. If there is a fit, the team will arrange a conversation around the decision or constraint—not a generic sales call.